21/4/2025-31/5/2025 / Week 1-Week 5

 21/4/2025-20/7/2025 / Week 1-Week 14

Nastaran Erfan / 0368366

Typography / Bachelor of Mass Communication (Honours) Digital Media Production / Taylor's University

Final Compilation & Reflection

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Index:

• Task 1: Exercises
• Task 2: Typographic Exploration & Communication
• Task 3: Type Design & Communication
• Reflection

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Task 1/Exercises

21/4/2025-31/5/2025 / Week 1-Week 5

Final Digital Type Expression:

Figure 1.1: Finalized work (21/5/2025)

Figure 1.2: Final Type Expression (PDF) (1/6/2025)

Final Animation:

Figure 1.3: Finalized animation (19/5/2025)

Final Text Formatting:

Figure 1.4: Text Formatting (26/5/2025)

Figure 1.5: Text Formatting with Baselines (26/5/2025)

Figure 1.6: Final Text Formatting (PDF) (1/6/2025)

Final Text Formatting Layout:

Head:

• Font: Futura Std Heavy
• Type size: 20 pt
• Leading: 22 pt
• Paragraph Spacing: 22 pt 
• Alignment: Flush left 

Body:

• Font: Futura Std Book
• Type Size: 10 pt
• Leading: 11 pt
• Paragraph Spacing: 11 pt
• Characters per Line: 52
• Alignment: Flush left

Margins and Column:

• Margins: Top/Left/Right (12.7 mm) Bottom (100 mm)
• Columns: 4
• Gutter: 5 mm

Task 2/Typographic Exploration & Communication

1/6/2025-15/6/2025 / Week 6-Week 7

Figure 2.1: Task 2: Exploration (15/6/2025)

Figure 2.2: Task 2: Exploration with Baselines (15/6/2025)

Figure 2.3: Final Exploration (PDF) (15/6/2025)

Final Text Formatting Layout:

Head:

• Font: Univers LT Std

Sub-head:

• Font: Univers LT Std 57 Condensed
• Type size: 72 pt
• Leading: 36 pt
• Paragraph Spacing: 36 pt 
• Alignment: Flush left 

Body:

• Font: Univers LT Std 55 Roman
• Type Size: 10 pt
• Leading: 12 pt
• Paragraph Spacing: 12 pt
• Characters per Line: 48
• Alignment: Flush left

Margins and Column:

• Margins: Top/Left/Right/Bottom: 10 mm
• Columns: 4
• Gutter: 5 mm

Task 3/Type Design & Communication

15/6/2025-13/7/2025 / Week 8-Week 13

Imported in Fontlab:

Figure 3.1: Kerning/Sidebearing Adjustments (7/7/2025)

Download Font Here

Final Type Design:

Figure 3.2:  Final Task 3A: Type Design and Communication - Sleek 3D (13/7/2025)

Figure 3.3:  Final Task 3A: Type Design and Communication - Sleek 3D (PDF) (13/7/2025) (PDF)

Final Type Design:

Font details:

• Descender: -192 pt
• Baseline: 0 pt
• Median Line: 500 pt
• Cap Line: 734 pt
• Ascender: 778 pt

Final Poster:

Figure 3.4: Final A4 Poster (13/7/2025)

Figure 3.5: Final A4 Poster (PDF) (13/7/2025)

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REFLECTION

Experience:

Even though typography isn't easy, I enjoyed working on the assignments, particularly the 3rd one. But it does take a lot of work, I have probably spent the most amount of time on this module this semester. I will definitely finish off what i started and complete the font from assignment 3 and use it in the future.

Observation:

We've learned a variety of things that are very handy when it comes to communication, typography is essential for knowing how to deal with a body of text. I never knew there's so much to typography even though this is technically the second time I'm taking it. The first time I took it in Turkey, it wasn't as in depth as this module.

Findings:

Although typography is very particular and has a stint set of rules and guidelines, it's still a creative field and is one of the most important aspects of graphic design. Words can be expressed with the right typeface. Sometimes, less is more. A simple yet effective design is one of the best ways to approach formatting text.